Innovative ideas to improve sports goods, from design to materials (carbon, aluminium, plastic, batteries and so on). Creative, original solutions to meet new needs in the world of sport, especially the area of healthy, sustainable mobility. How can we improve products and manufacturing processes to take into account the environment and their life cycle?

We live in an ever more digital, connected world, and this is also affecting the world of sport. How can we help, on the basis of data analysis or AI? What can we predict and anticipate with the data we have now? Which are the segments we can influence?

We need to create sustainable, connected cities and learn from good practice (net zero, bike-friendly cities and so on). The importance of sport in social well-being, in terms of both physical and mental health. What sustainable mobility alternatives can be promoted? Where? How safely? How should they be made available? How can a healthier mobility affect our well-being?

Orbea we aim to have a real, positive impact on society and we want to be able to generate new processes and tools to listen and respond to social needs and announce what we do effectively. How important is social responsibility in the company’s purchasing decisions? Apart from the goods and services it provides, what do users expect from a company? How can we focus, measure and announce our social impact?